This LA radio station is doing something no other is doing right now – Orange County Register


Bilingual Latin pop station KLLI (Cali 93.9 FM) opted for female-only programming for much of its lineup. All day shifts are now staffed by women, and the station says this is the first time this has happened in Los Angeles radio history.

Well, not quite. KOST has had an all-female aircrew for some time now. But as KOST afternoon personality Sandy Stec airs his show from a studio in San Francisco, Cali appears to be the first all-female aircrew to broadcast locally. (Stations have been using remote broadcasting for a while now — half of Kevin and Bean’s and Mark and Brian Show’s former crews were thousands of miles away.)

Anyway, not too long ago having only one female DJ was unusual, so I understand Cali’s excitement. Angelica Vale starts the day at 6 a.m., followed at 10 a.m. by Caro Marquez and Melissa Rios from 3 p.m. to 7 p.m.

Also, in this age of negativity, Cali stands out by trying to be as uplifting on the airwaves as possible.

“We’re just getting started,” said general manager Irma Barrios, who is proud of the station’s success so far. “And it’s going to be a lot of fun.”

Long distance local?

When the FCC realized that local communities were being left behind in the post-deregulation era of radio, it began licensing low-power stations designed to super-serve those same communities. And while not perfect, the idea is not only good but necessary. Indeed, the major broadcasters often don’t even have a local studio anymore, and programming is often done from cities thousands of miles away.

But what happens when low-powered community stations are themselves run from a city thousands of miles away? We’re finding out right now here, as KLBP-LP (99.1 FM if you’re near Long Beach; online at General Manager Rose Lozon announced on her Instagram that she had been in Philadelphia for a while now.

“So the cat is out of the bag…We moved to Philadelphia, intuitively following some opportunities,” she announced. “I love the culture, the activism, the food, the nature, the people…and I’m really, really happy.”

She has not resigned from her position as general manager of the community station LPFM which she runs, at least for the moment. In her Instagram post, she writes that in October she plans to do so, although she plans to stay on as a consultant.

Considering the spirit of what a local station is and should be, I hope the next general manager is a member of the community.

country guest

Superstar Jason Aldean has taken over the noon shift on Go Country (105.1 FM) for the month of September. Weekdays from 10 a.m. to 2 p.m., Aldean can be heard spinning the music with his friends Hardy and Lainey Wilson, both of whom are on Aldean’s Back in the Saddle concert tour. The guest quarter runs until September 24.

Letter of the month

In response to my column last week on getting young radio listeners back, I received this from reader Mark Bradley: “I have 5 kids in their 20s and 30s. They have Spotify, so they don’t need radio… The problem is the lack of good new musicians. You do not understand.

In fact, I get it, and so do you: they listen to Spotify because the radio doesn’t play what they want; that was exactly my point. The sad thing is that programmers don’t understand. I don’t understand why they don’t remember the story. The story is that in the 1960s, Tom Donahue actually contacted stations that had disconnected numbers – the ones that had financial problems – and those were the ones he would present his format on – the very format that helped put FM radio on the map, and helped make FM the dominant radio band.

Why stations that are essentially losing money – and don’t get me wrong, they are – don’t just try something different is beyond me. And beyond stupidity. Radio needs young people to survive.

Of course, maybe if they continue like they do, I can actually buy my own station, once the value is around $10 total…


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