Maori broadcasting is playing catch-up

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Gideon Porter

Maori broadcasting is playing catch-up

Funding of roles:

A Maori media personality who was part of the advisory group for the Maori Media Sector Review said the Cabinet-approved three-year plan was a chance to set up the sector for the next 25 years.

A Maori media personality who was part of the advisory group for the Maori Media Sector Review said the Cabinet-approved three-year plan was a chance to set up the sector for the next 25 years.

The plan will transfer responsibility for funding Maori Television Whakaata Maori to Te Puni Kokiri, create new avenues for funding Maori content in English and encourage partnerships with mainstream broadcasters, including the merger of TVNZ and Radio New Zealand.

Former journalist and communications adviser Jason Ake says there is also a need to update legislation for Maori television and Maori radio.

“The platforms have changed. The way we consume not only news but our stories by us, has transformed for us into a whole range of digital platforms. This was not planned at the start of these two very, very important laws,” he says.

Mr Ake says the industry is struggling to retain talented broadcasters as government agencies and even private companies pay big bucks for Maori speakers.


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