Impact 89FM Wins 18th MAB College Radio Station of the Year Award Since 2000

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Impact 89FM, the student-run radio station at Michigan State University, has been named Michigan College Radio Station of the Year by the Michigan Association of Broadcasters, or MAB, for the 18th time in 22 years.

The award was presented to the Board of Directors on April 7 and then to all staff on April 12. MAB officially recognized the station during a virtual ceremony on April 13.

Managing Director Jeremy Whiting said the honor was a reflection of the individual efforts of all staff members.

“It really shows that our students are contributing in all kinds of different ways, which has really made for a well-rounded radio station that meets the needs of students and our community,” Whiting said.

He also said the level of success the station has had this year is inspiring, as there has been uncertainty at the start of the in-person freshman year since the COVID-19 pandemic began.

“We didn’t really know how things would go, especially coming back. We didn’t know if we would have the same level of staff,” Whiting said. “It’s actually the opposite. … They feel there’s a good community here at the radio station, and we’re so happy that all the students are involved.”

Impact also won the Pinnacle Award for College Radio Station of the Year from the College Media Association in November – their first time winning the national title.

In addition to the station-wide award, 10 individual or team awards were presented to various staff members. The first finalists are Sophie Scheuerle for the promotional announcement, Zach Surdenik and Bobby Zeffero for the sports announcement team and Isaiah Johns, George Pham, Henry Menigoz and Josh Hornstein for the use of multimedia.

As for next year, the station is taking steps to improve sports and podcast coverage.

“We’re planning big changes in sports. We’re redoing our sports studio, so we’re going to do more podcasts. We’re going to add video components and really step up our game there,” Whiting mentioned. “So we’re really excited about that for next year.”

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