GRAND ISLAND, Neb. — Flood Communications, which reaches more than 500,000 homes as the largest news operation in Nebraska, announced Tuesday that it has begun broadcasting Fiesta 94.5 FM, the first full-power Spanish-language radio station to cover the Big Island, Kearney, Hastings and Lexington.
The company is remodeling a building at 118 W. Fourth St. to house Fiesta 94.5 and its brand new Telemundo Nebraska studio to operate alongside its existing Telemundo Nebraska studio in Omaha.
“We are thrilled to be part of the tremendous growth happening on Grand Island’s Fourth Street,” said Andy Ruback, CEO of Flood Communications. “We believe in the momentum the community puts behind this downtown neighborhood and we believe in making content more accessible to the growing Hispanic community in this area. Making this investment in Grand Island, Lexington and beyond is a great decision on all fronts.
Flood Communications has experienced notable growth since its inception by focusing on rural and Hispanic audiences in Nebraska, both of which are often underserved. Particularly relevant to this new station, Hall County’s Hispanic community has more than doubled since 2000 to now represent 29% of the population. Neighboring Dawson County is now 33.8% Hispanic.
“Our Hispanic community has grown significantly and many business owners want to know how to reach this community,” said Jose Ramón Muñoz, COO of Fiesta 94.5. “We are here to be part of their business strategy. It’s a great addition to the Telemundo Nebraska family.
Formerly known as “The Breeze”, radio station KLIQ was part of Platte River Radio’s acquisition by Flood Communications in November 2021. The company also operates radio stations; KHAS, 98.9 The Vibe and ESPN Tri-Cites in central Nebraska. The expansion came on the heels of Flood Communication emerging as the only Nebraska media company to make the Inc. 5000 list of America’s fastest growing companies and the only nationwide broadcast company.
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