LOS ANGELES–(BUSINESS WIRE)–Que Buena Los Angeles (105.5/94.3 FM), Mexico’s popular Spanish-language regional music radio station owned by Estrella Media, today unveiled its new logo and marketing campaign. “Somos LA, Aqui Suenan weary that Pegan” is the station’s new campaign that reflects and represents the unity and inspiration of Latinos through regional Mexican music.
The campaign will feature a new suite of creatives centered around some of the current regional Mexican music legends and icons that have been featured on Que Buena Los Angeles and its sister station at Riverside (96.1 FM).
Artists to be featured in the year-long campaign include legendary artists Jenni Rivera, Vicente Fernandez and Chalino Sanchez, and current icons like Grupo Firme, Banda MS, Christian Nodal, Angela Aguilar, Carin Leon, Gerardo Ortiz, El Fantasma , Julion Alvarez, and Dos Carnales, with others added to the campaign this fall. To watch Que Buena Los Angeles’ “Hall of Fame” video, click here.
“That Buena Los Angeles has been the heart and soul of the city for over 20 years,” said Eddie Leon, EVP, Radio Programming and Events, Estrella Media. “We are regional Mexican music. We have a rich history with legends and new leaders of the genre like Grupo Firme, Banda MS, Angela Aguilar and Christian Nodal supporting and promoting their music and culture. LA and Riverside fans will see a fresh, strong look that reflects themselves and the music we play every day. Somos Latinos. Somos Que Buena, we are LA.
As part of the launch, current regional Mexican music superstars will join the station’s acclaimed national morning show, Don Cheto Al Aireas well as DJs Marlene Quinto and Compa Radio.
Don Cheto Al Aire Show – all interviews at 9am PT
Monday, May 2 – Angela Aguilar (9 a.m. PT)
Tuesday, May 3 – Special Guest (9 a.m. PT)
Wednesday, May 4 — Julion Alvarez (9 a.m. PT)
Thursday, May 5 – Christian Nodal, also presents his new single (9 a.m. PT)
Friday, May 6 – Pepe Aguilar, presenting his new CD (9am PT)
Monday, May 9 – Special Guest (9 a.m. PT)
Tuesday, May 10 – Gerardo Ortiz (9 a.m. PT)
Wednesday, May 11 – Carin Leon (9 a.m. PT)
Thursday, May 12 – Fantasma (9 a.m. PT), Dos Carnales (10:30 a.m. PT)
Friday, May 13 – Grupo Firme (9am PT)
Marlene Quinto Show – all interviews at 1 p.m. PT
Tuesday, May 3 – Tribute to Vicente Fernandez (1 p.m. PT)
Thursday, May 5 – Family of Jenni Rivera (1 p.m. PT)
Compa Radio Show – all interviews at 5:00 p.m. PT
Monday, May 2 – Tribute to Chalino Sánchez with Marisela Sanchez, widow of Chalino Sánchez (5 p.m. PT)
Tuesday, May 10 — Gerardo Ortiz (5 p.m. PT)
The logo and branding were unveiled to more than 30,000 fans at free Cinco de Mayo concerts from stations in Los Angeles and Ontario on Sunday, May 1. Drawing on the music and musicians that have been featured on the popular radio station, the creative marketing campaign will feature some of Mexico’s top regional music artists, with creative assets launching today in marketing buys in Southern California, including the Que Buena Los Angeles “Hall of Fame” video launched today with campaign artists.
To see the first wave of campaign artwork, click here.
About Estrella Media, Inc.
Estrella Media is a leading Spanish-language media company and one of America’s largest producers of Spanish-language video and audio content for multiplatform distribution worldwide, with a library of over 20,000 hours of original video content.
Estrella Media’s content studio powers all of its digital and linear media platforms, including EstrellaTV, its national television network broadcast to more than 60 million U.S. homes on 16 owned or operated stations and more than 33 affiliated stations, as well only through cable and satellite providers. and digital distribution platforms; Estrella News, the first 24/7 Spanish language multi-platform digital news network in the United States; and Estrella Games, the first 24/7 Spanish-language game show channel in the United States. In 2021, Estrella Media’s digital content surpassed one billion viewership minutes.
Estrella Media also owns and operates 14 radio stations and the Don Cheto Radio Network, which airs on 33 affiliate stations across the United States, featuring one of the nation’s most popular radio talents, Don Cheto. Estrella Media also produces large-scale music festivals, concerts, and special events across the United States.
To learn more about Estrella Media and view company updates, please visit Estrella Media at estrellamedia.com and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc and LinkedIn @Estrella Media, Inc.