Dick Broadcasting Announces New Radio Station to Serve Hispanic ENC Community


New Bern, NC, August 3, 2021 – Dick Broadcasting is thrilled to announce the creation of Eastern North Carolina’s newest radio station: La Pantera 105.5 FM.

Why La Pantera? This translates to “The Panther”! This represents our effort to aggressively serve the Hispanic/Latino community. Why Hispanic? We did extensive research on the Hispanic population of eastern North Carolina and found that Jacksonville and Onslow County have 63% more Hispanics than the North Carolina average. Jacksonville’s Hispanic population has increased by 41% since 2010. We recognized that the Hispanic/Latino community was underserved.

The lineup will feature some of the country’s top talent, like the morning show “The Good, The Bad, and the Ugly” (El Bueno, La Mala, and El Feo). Chiquibaby will cover lunchtimes from 10 a.m. to 2 p.m. Local talent will be on the air from 2 p.m. to midnight. The Pantera will also be a Spanish-speaking affiliate of the Carolina Panthers!

“We are so excited about this radio station and the platform it provides to entertain and inform the Hispanic/Latino community in Eastern North Carolina. This will also be a wonderful opportunity for our customers throughout Eastern North Carolina! said Tony Denton, Market Director for Dick Broadcasting.

“105.5 La Pantera is in an ideal position to serve the Hispanic community that has been underserved for years. It’s an exciting time for DBC as we grow with our first Hispanic station for the business.” said Jason Goodman, vice president of programming for Dick Broadcasting.

Director of Operations Crystal Legends said, “North Carolina is home to nearly one million Latinos. They are a driving force in our economy and we found that there was a lack of stations embracing this part of our community! DBC is pleased to present La Pantera, and we hope it will become an ENC staple.


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